When you start running Facebook ads you will eventually need this Overview.
Here is a list of useful Abbreviations.
AOV – Average Order value
ATC – Add to Cart
ATV – Average Transaction Value
ATP – Average Time to Purchase
CA – Custom Audience
CBO – Campaign Budget Optimization
CLV – Customer Lifetime Value
CPA – Cost Per Acquisition
CPM – Cost Per Impression (1000)
CPC – Cost per Click
CRR – Customer Retention Rate
CSB – Courier Shipping Bill
CTC – Cost to Company
CTR – Click Through Rate
DABA – Dynamic Ad
DPA – Dynamic Product Ad
KPI – Key Performance Indicator
LAA – Look Alike Audience
LAL- Look Alike Audience
LLA – Look Alike Audience
LTV – Lifetime Value
MAU – Monthly Active Users
PPC – Pay Per Click
PPE – Page Post Engagement
PUR – Purchase
ROAS – Return on Ad Spend
ROI – Return on Investment
RVR – Repeat Visitor Ratio
SEO – Search Engine Optimization
SEM – Search Engine Marketing
SMO – Social Media Optimization
SKU – Stock Keeping Unit
USP – Unique Selling Proposition
WC – Website Conversion
WCA – Website Custom Audiences
VA – Virtual Assistant
VC – View Content
VTP – Visits to Purchase
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