Market-Entry Marketing Sprint
Six to ten weeks. Single-corridor AI-clarity rebuild for one product line or one operating brand. Typical first engagement when a single US procurement opportunity is in front of the team.
See the Sprint →
GMA is the global / international marketing agency behind this page. The practical work is market-entry marketing: website, localization, proof, offer language, SEO/AI visibility, paid path, distributor follow-up, and sales material for the target buyer.
For Geschäftsführer, BD heads, and US-entry coordinators at international suppliers entering the US enterprise procurement layer in 2026, where the first evaluator of the commercial materials is increasingly an AI agent acting on behalf of the US buyer.
ChatGPT, Claude, and Perplexity pages and sales materials are already used by 47% of B2B buyers for vendor research per 2026 industry tracking. Procurement-specific agents from SAP, Coupa, Ariba, ServiceNow, and emerging agentic-commerce vendors are now in production at Fortune 500 procurement organisations. Standardised protocols for machine-to-machine procurement, in the MCP-style and successor family, are emerging in 2026. Cost-pressure on procurement is the institutional driver: low-value transactional procurement is being automated first, and mid-value strategic procurement follows.
The cross-border supplier sits exactly in the buyer-pool segment that AI agents filter first. The agent runs across hundreds of foreign and domestic suppliers in parallel and scores each by machine-structured signal. A foreign supplier whose materials are shaped for the human first-evaluator does not score, and the human first-evaluator never sees the file.
GMA rebuilds the US-facing website, offer, proof, and follow-up so it lands in both the human-buyer path and the AI-agent-buyer path.
The work is corridor-specific. The DACH-to-US AI-clarity rebuild is different from the HK-to-US rebuild and from the UAE-to-US rebuild because the home-market signal stack differs at every corridor.
International supplier with US procurement exposure or US enterprise pipeline. Revenue band twenty-five million to two billion dollars at group level. Existing US presence or imminent US entry. Commitment to a US-market commercial-layer rebuild that includes machine-structured surface and the human-facing layer.
Out of scope. Procurement-software implementation across Coupa, Ariba, and SAP stays with the client's IT and procurement counsel. AI-vendor selection on the buyer side is the buyer's prerogative. Legal and regulatory compliance filing stays with the client's counsel.
Six to ten weeks. Single-corridor AI-clarity rebuild for one product line or one operating brand. Typical first engagement when a single US procurement opportunity is in front of the team.
See the Sprint →Three to six months. Multi-channel US-procurement-layer rebuild including the AI-structured surface, structured metadata, and human-facing proof and trust system in parallel.
See the Build →Monthly retainer, twelve-month minimum. Ongoing rebuild and run for groups operating across multiple US-procurement-facing brands. Scope and sequence are set after the inquiry screening.
See the Partnership →No procurement-software implementation. No buyer-side AI selection. No legal or regulatory compliance filing. No search-marketing services. AI buyer-agent clarity is not search-marketing under a new name. These belong with the client's IT, procurement counsel, regulatory counsel, and where applicable a specialist AI-procurement consultancy.
No. GMA does not sell search-marketing services. AI buyer-agent clarity is a distinct discipline. Search-marketing targets human results pages. AI buyer-agent clarity targets the procurement-agent layer that filters supplier pools before any human evaluates the file.
For large-enterprise procurement in 2026, increasingly yes. Gartner forecasts 90% of B2B purchases via AI agents by 2028. The transition is in production now at Fortune 500 procurement organisations. International suppliers with US pipelines should assume AI-first evaluation for 2026 RFPs.
The certificates are valid. The machine-structured mapping from those home-market certifications to US-buyer-agent expectations (NAICS, CMMC level, FedRAMP equivalents, FDA pathways) is what does not transfer by default. GMA rebuilds the mapping layer.
Inquiry through the contact form and a fit screening. Sprint, Build, and Global Marketing Partnership are available. Scope and sequence are set after the inquiry screening.
The discovery layer that sits upstream of procurement. The buyer asks an AI engine first and either finds you or does not.
Open the page →The cross-border response stack that travels into US procurement. Cover-letter posture, executive summary, installed base, service proof, USD pricing, peer reference list.
See the pain →Buyer-detail for German, Austrian, and Swiss suppliers entering US procurement, written for the owner who has to sign the response.
Open the handbook →"Zero conversions after two months usually isn't a traffic problem; it is a trust and localization problem. If you haven't solved the technical friction of the US workflow, you are likely mistaking interest for demand."
If the market is not responding, the first question is simple: what is the buyer not seeing, trusting, or doing yet?
| Action that should happen | The system should turn scattered market signals into a clear next action. |
| What may be unclear | Without it, the company treats symptoms as strategy and spends again before the market understands the offer. |
| What to inspect | Check the current page, offer, proof, channel, price story, inquiry path, and follow-up. |
| Next step | Use the result to choose an answer route, a market page, /engagements/, or /contact/#inquiry. |
Reference material behind this page: Gartner agentic commerce forecast (90% by 2028), Forrester B2B AI buyer-agent forecast end-2026, Princeton GEO study, Reuters / OpenAI ChatGPT 800M WAU Feb 2026, EU AI Act enforcement Aug 2 2026, US Bureau of Economic Analysis FDI inflows 2025, US Census Bureau, OECD cross-border services trade, Cloudflare Radar 2026.