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Engagements

The firm sells three engagements. Each rebuilds the US commercial architecture and runs it to revenue.

Q: Why is pricing not published?

Because corridor scale, US category, and the shape of what is not yet working all move the quote. Published ranges create wrong anchors in both directions. Pricing is confirmed once the discovery conversation establishes scope.

Q: What if home-market traction is still building?

The firm does not work with pre-revenue or pre-home-market-validation operators. The rebuild runs on what already works at home. If the home-market commercial engine is not yet running, the operator needs a different kind of help than the firm provides.

Q: How does the firm confirm fit before quoting?

The discovery conversation covers home-market category, traction, US presence to date, the specific shape of the problem, and internal capacity to run the rebuilt architecture. The output is an engagement recommendation. If recommendation and operator align, the firm quotes against confirmed scope. If they do not align, the conversation ends and no fee is charged.

No entry audit. No scoping product. No paid discovery. The firm's deliverable is a working US commercial architecture, live in market, not a document. Three engagement sizes cover the spread from single-corridor entry to multi-brand portfolio run.

What the firm sells

The firm runs three engagements: Market Entry Sprint (6 to 10 weeks, single-corridor rebuild and launch), Cross-Border Build (3 to 6 months, multi-channel rebuild and run), Group Partnership (monthly retainer, flagship tier, multi-brand portfolios and institutional operators). Every engagement is rebuild-and-run. Pricing is confirmed per engagement in discovery, not published.

The principle

Every engagement is a rebuild-and-run.

The firm does not sell audits, diagnostics, reads, assessments, scoping sessions, or reviews. No SKU under any of those names exists at any price. A written assessment handed to an operator does not change how the American market reads the business. Execution does.

What the firm sells is the rebuild, executed through to market. At close, the operator does not have a document. The operator has a US commercial architecture running in market: positioning, pricing posture, trust structure, paid media, web presence, funnel logic, and sales enablement. Calibrated to American buyer behavior and generating pipeline.

Three engagements

From single-corridor entry to continuous portfolio run.

Sequenced by scope and tempo, not by tier. What differs is how much of the US architecture is in scope and how long the run-state lasts.

Market Entry Sprint

6 to 10 weeks

What the firm rebuilds

One corridor, one US category. The firm rebuilds across four internal dimensions: brand and positioning, commercial architecture, channel and market architecture, communication and creative. For a DACH manufacturer entering the United States, the home-market register gets re-expressed for the American buyer without compromising home-market integrity. Specifications stop leading. Outcome claims lead. Price presentation shifts to American convention. Channel mix and claim substantiation align to how the US category actually reads. Single corridor, single category, sized to move at launch speed.

What the operator gets at the end

A US go-to-market running against the rebuilt architecture. Positioning, pricing posture, trust architecture, paid media, landing pages, and sales enablement calibrated to the American buyer, live in market, generating pipeline. At close, the US operation is executing, not planning.

Who it fits

Operators entering or repositioning in one US category with home-market traction validated. Fiduciary introductions of a single principal with a single US entity may enter here rather than at Partnership. Not for pre-revenue or pre-home-market-validation operators. The rebuild runs on what already works at home, not on what has not yet worked.

Discuss a Sprint

Cross-Border Build

3 to 6 months

What the firm rebuilds

Multi-channel US rebuild and run. The full four-dimension rebuild runs across every US-facing surface the operator uses. Brand and positioning rebuilt at the foundation. Commercial architecture restructured for American pricing and buying-committee logic. Channel and market architecture assembled across paid, owned, and earned surfaces with US regional calibration. Communication and creative regenerated for American claim substantiation and social-proof density. Funnel logic, attribution, and sales enablement rebuilt on the corrected signal. Scope is the whole American presence, not a single channel.

What the operator gets at the end

The complete US commercial architecture running in market. Paid media generating qualified pipeline at category benchmark or better. Web presence converting at an American rate, not a translated-European rate. A sales team working on leads they recognize as qualified. Attribution both sides trust. Handoff to Partnership is the default close. The architecture needs a compounding cycle to keep sharpening.

Who it fits

Operators committed to scaling US presence. Multi-market operators whose US arm is the limiting factor on group performance. DACH industrials, CIS-origin SaaS, APAC regional holding companies' US subsidiaries, UK and Irish firms treating the US as the next ceiling. Home-market traction validated. Revenue band and corridor fit confirmed in discovery, not published.

Discuss a Build

Group Partnership

Monthly retainer · 12-month minimum

What the firm rebuilds

Ongoing rebuild-and-run cycle across corridors and US surfaces. Partnership assumes multiple US operating companies or a multi-corridor footprint. Each quarter, the firm re-reads one corridor or one US surface against the baseline, names the shifts in American buyer behavior since the last cycle, and adjusts the architecture. Positioning compounds. Channel mix tightens. Proof architecture deepens. Over twelve to eighteen months, the firm accumulates institutional memory across the operator's portfolio that no external agency or internal team can replicate.

What the operator gets month over month

Sharper positioning. More efficient CAC. Better qualified pipeline. An external function that understands every US operating company in the group as part of one coherent system. For fiduciary-introduced portfolios, the principal introduces the firm once and the firm operates against the whole portfolio without the principal's ongoing coordination.

Who it fits

The default structure for fiduciary-introduced portfolios where multiple US operating companies sit under one principal or one fund. Also fits institutional operators with multi-brand US platforms, family offices routing multiple US-entering principals, and large multi-market groups whose US expansion is continuous rather than one-off. Single-principal single-US-entity introductions may instead enter at Cross-Border Build.

Discuss a Partnership

Engagement fit

Fit is traction-based, confirmed in discovery, not published.

Fit is determined by corridor scale and operator traction, not revenue band. The firm confirms fit in the initial conversation, not in published copy. Home-market validated revenue is the baseline across all three engagements. The firm does not work with pre-revenue or pre-validation operators.

What the firm reads in that conversation: home-market category, home-market commercial traction, US presence to date, US corridor, the specific shape of what is not yet working, and the operator's internal capacity to run the rebuilt architecture after close. The output is the engagement recommendation. Not a deck, not a scoping document.

What this is not

The distinctions that retire the common alternatives.

an audit.

An audit hands over a report. The firm hands over a working US go-to-market running in market.

a read.

A read diagnoses without rebuilding. Every firm engagement rebuilds and runs what it diagnosed.

a scope.

Paid scoping sessions package discovery as a product. Fit discovery is part of the inquiry, not a billable SKU.

a retainer without scope.

Partnership is monthly but tied to a named rebuild-and-run cycle per quarter. The firm does not bill against open-ended availability.

a campaign.

A campaign runs tactics against an unexamined architecture. The firm rebuilds the architecture first, then runs against it.

a deck.

Decks recommend. The firm executes. Engagement close is the architecture running in market, not a presented plan.

Common questions

How engagements work in practice.

Where do engagements start? Is there a paid entry?

No paid entry product. Engagements start with an inquiry through the contact form and a discovery conversation the firm runs at no charge. If the recommendation is Sprint, Build, or Partnership, the operator commits from there. The firm does not sell an audit, a read, or a scoping session as an entry SKU.

Why is pricing not published?

Corridor scale, US category, and the shape of what is not yet working all move the quote. Published ranges create the wrong anchors in both directions: operators who would fit Sprint assume the firm is out of reach; operators who need Partnership underestimate what the rebuild takes. Pricing is confirmed once discovery establishes scope.

Can we commission a small diagnostic to test fit?

No. The firm does not run diagnostics as a standalone SKU. What operators usually mean by "test fit" is the discovery conversation, which the firm runs anyway. If engagement is not the right fit, the conversation ends there with no fee and a recommendation of where to look instead.

What if home-market traction is still building?

The firm does not work with pre-revenue or pre-validation operators. The rebuild runs on what already works at home. If the home-market engine is not yet running, the work ahead is home-market product-market fit, not US architecture, and the operator needs a different kind of help.

Does this apply when US operators go outbound?

Yes, in mirrored form. The firm runs the same three engagements for US-based companies entering the United Kingdom, Ireland, Switzerland, Luxembourg, Malta, Germany, Austria, Dubai, Singapore, or Hong Kong. The architectural gaps run in the other direction; the engagement structure is the same. Most inbound work is into the US; the outbound lane is real and commissioned selectively.

How does the firm confirm fit before quoting?

Discovery covers home-market category, traction, US presence to date, the specific shape of the problem, and internal capacity to run the rebuilt architecture. The output is an engagement recommendation. If the recommendation and the operator align, the firm quotes against confirmed scope. If not, the conversation ends and no fee is charged.

Diagnostic context

Where engagements typically begin.

Each engagement starts with a discovery conversation against a specific pain. The pain pages name the recurring patterns. The case profiles show the engagement shape these patterns produce.

Country corridor

Germany to the United States.

The DACH country-pair flagship. Sector spread, signal-break diagnosis, three reference engagement profiles, and routing across all three engagement shapes.

See the corridor →

Pain

German quality meets US marketing noise.

The home-market trust signal that closes a German conversation does not open a US one. Diagnosis and the rebuild sequence.

See the pain →

Pain

Our German website is not converting US buyers.

Translation is not conversion architecture. The diagnosis and what gets rebuilt for the US procurement reader.

See the pain →

Sprint case

Schwarzwald specialty machine builder.

Anonymised case profile in Market Entry Sprint shape. Six to ten weeks, one US category, US-readable materials stack.

See the case →

Build case

Bavarian Tier-1 automotive supplier.

Anonymised case profile in Cross-Border Build shape. Three to six months, full US commercial rebuild, IRA Section 30D commercial mapping.

See the case →

Partnership case

Mittelstand industrial group.

Anonymised case profile in Group Partnership shape. Multi-brand portfolio, US rebuild and run across four operating brands.

See the case →

All twelve pain points → All case profiles →

One conversation, three possible engagements.

Describe the company, the home market, and the market you are trying to win in. The firm confirms fit and recommends the engagement.

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