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Engagements

Global marketing agency engagements for companies entering new markets.

GMA is the global / international marketing agency running this through three engagement shapes: Market-Entry Marketing Sprint, Cross-Border Marketing Build, and Global Marketing Partnership. Each one rebuilds buyer-facing assets before more spend moves.

No paid report. No paid fit test. No paid pre-project step. GMA's deliverable is a working US sales and marketing system, live in market, not a document. Three engagement sizes cover the spread from single-corridor entry to multi-brand portfolio run.

What GMA sells

GMA runs three engagements: Market-Entry Marketing Sprint (6 to 10 weeks, single-corridor rebuild and launch), Cross-Border Marketing Build (3 to 6 months, multi-channel rebuild and run), Global Marketing Partnership (monthly retainer, flagship structure, multi-brand portfolios and institutional operators). Every engagement is rebuild-and-run. Commercial terms are set after fit and scope are clear. No public price bands are published.

GMA engagement scope system connecting search, proof, conversion, follow-up, and reporting work
GMA engagement scope system connecting search, proof, conversion, follow-up, and reporting work

The engagement choice follows the amount of buyer path that must be rebuilt.

Sprint, Build, and Partnership are not a pricing ladder. They are three operating scopes for the same commercial problem: the market can see the company, but the buyer path is not yet strong enough to create qualified inquiry.

Bring the market break →

Choose by pressure

The page has one job: match the market break to the right scope.

A serious buyer should be able to choose a first route without learning internal language. The decision is not small, medium, large. It is the amount of sales and marketing system that has to be rebuilt before the market can evaluate the company correctly.

Sprint

One corridor is failing at the first serious buyer proof check.

Use this when one market, one category, or one buyer path is blocking progress. The output is the first corrected operating layer.

Check Sprint fit
Build

The US-facing layer is broken across page, deck, channel, and follow-up.

Use this when the team is already spending or selling, but the buyer path does not hold together from first scan to internal defense.

Check Build fit
Partnership

Several brands, corridors, or operating companies need continuous market evaluation.

Use this when the market-entry problem is not a one-time page fix. It is a portfolio rhythm that has to keep adjusting.

Check Partnership fit

The principle

Every engagement is a rebuild-and-run.

GMA does not sell a paid report before the real work. No entry SKU exists at any price. A written opinion handed to an operator does not change how the American buyers evaluate the business. Execution does.

What GMA sells is the rebuild, executed through to market. At close, the operator does not have a document. The operator has a US sales and marketing system running in market: positioning, price presentation, trust structure, paid media, web presence, funnel logic, and sales enablement. Calibrated to American buyer behavior and generating pipeline.

Choose by buyer-language break

The right engagement depends on where the buyer stops.

If the buyer cannot place the category, trust the proof, understand the risk, or repeat the offer internally, choose scope by the material that has to change first.

Sprint

One corridor or one buyer path is blocking the first serious evaluate.

Use when the page, proof block, sales packet, or landing path for one market has to become buyable fast.

First deliverable: corrected category, proof order, objection path, and next-step language for that corridor.

Build

Website, deck, paid path, distributor material, and follow-up disagree.

Use when the team is already spending or selling, but every buyer-facing surface tells a slightly different story.

First deliverable: rebuilt US-facing sales and marketing system across page, proof, sales material, and channel path.

Partnership

Several brands, corridors, or operating companies need the same discipline.

Use when buyer-language work has to compound across quarters, not end with one corrected launch.

First deliverable: portfolio rhythm for proof, market feedback, pages, sales material, and channel learning.

Route

Not sure where the break sits?

Start with the market symptom: traffic without inquiry, distributor activity without pipeline, paid clicks without closeable leads, or sales calls going quiet.

Open the buyer-language hub

Three engagements

From single-corridor entry to continuous portfolio run.

Sequenced by scope and tempo, not by public ladder. What differs is how much of the US sales and marketing system is in scope and how long GMA stays in the work.

Engagement fit

Fit is traction-based, confirmed after inquiry screening, not published.

Fit is determined by corridor scale and operator traction, not revenue band. GMA confirms fit in the initial conversation, not in published copy. Home-market validated revenue is the baseline across all three engagements. GMA does not work with pre-revenue or pre-validation operators.

What GMA checks in that conversation: home-market category, home-market commercial traction, US presence to date, US corridor, the specific shape of what is not yet working, and the operator's internal capacity to run the rebuilt system after close. The output is the engagement recommendation. Not a deck, not a paid planning document.

What this is not

The distinctions that retire the common alternatives.

a report.

A report names the problem. GMA hands over a working US go-to-market running in market.

a one-off opinion.

A one-off opinion stops before the hard part. Every firm engagement rebuilds and runs the fix.

a paid planning step.

Some firms sell the early fit check as a product. Fit screening is part of the inquiry here, not a billable SKU.

a retainer without scope.

Partnership is monthly but tied to a named rebuild-and-run cycle per quarter. GMA does not bill against open-ended availability.

a campaign.

A campaign runs tactics against an unexamined buyer path. GMA rebuilds the buyer path first, then runs against it.

a deck.

Decks recommend. GMA executes. Engagement close is the rebuilt sales and marketing system running in market, not a presented plan.

Common questions

How engagements work in practice.

Where do engagements start? Is there a paid entry?

No paid starting product. Engagements start with an inquiry through the contact form and an inquiry screening GMA runs at no charge. If the recommendation is Sprint, Build, or Partnership, the operator commits from there. GMA does not sell a paid report, one-off opinion, or planning session as an entry SKU.

Why is pricing not published?

Corridor scale, US category, and the shape of what is not yet working all move the quote. Published ranges create the wrong anchors in both directions: operators who would fit Sprint assume GMA is out of reach; operators who need Partnership underestimate what the rebuild takes. Commercial terms are set after fit and scope are clear. For the buyer-language version of this question, evaluate what changes the cost of US market-entry work.

Can we pay for a small fit test first?

No. GMA does not sell a small starting product before the real engagement. What operators usually mean by "test fit" is the inquiry screening, which GMA runs anyway. If engagement is not the right fit, the conversation ends there with no fee and a recommendation of where to look instead.

What if home-market traction is still building?

GMA does not work with pre-revenue or pre-validation operators. The rebuild runs on what already works at home. If the home-market engine is not yet running, the work ahead is home-market product-market fit, not US market entry, and the operator needs a different kind of help.

Does this apply when US operators go outbound?

Yes, in mirrored form. GMA runs the same three engagements for US-based companies entering the United Kingdom, Ireland, Switzerland, Luxembourg, Malta, Germany, Austria, Dubai, Singapore, or Hong Kong. The architectural gaps run in the other direction; the engagement structure is the same. Most inbound work is into the US; the outbound lane is real and commissioned selectively.

How does GMA confirm fit before quoting?

Inquiry screening covers home-market category, traction, US presence to date, the specific shape of the problem, and internal capacity to run the rebuilt sales and marketing system. The output is an engagement recommendation. If the recommendation and the operator align, GMA quotes against confirmed scope. If not, the conversation ends and no fee is charged.

Where engagements typically begin.

Each engagement starts with an inquiry screening against a specific pain. The pain pages name the recurring patterns. The case profiles show the engagement shape these patterns produce.

Country corridor

Germany to the United States.

The DACH country-pair flagship. Sector spread, signal break, three reference engagement profiles, and routing across all three engagement shapes.

See the corridor →
Pain

German quality meets US marketing noise.

The home-market trust signal that closes a German conversation does not open a US one. The break and the rebuild sequence.

See the pain →
Pain

Our German website is not converting US buyers.

Translation is not conversion path. The pattern and what gets rebuilt for the US procurement buyer.

See the pain →
Sprint case

Schwarzwald specialty machine builder.

Anonymised case profile in Market-Entry Marketing Sprint shape. Six to ten weeks, one US category, US-market website, deck, and sales packet.

See the case →
Build case

Bavarian Tier-1 automotive supplier.

Anonymised case profile in Cross-Border Marketing Build shape. Three to six months, full US commercial rebuild, IRA Section 30D commercial mapping.

See the case →
Partnership case

Mittelstand industrial group.

Anonymised case profile in Global Marketing Partnership shape. Multi-brand portfolio, US rebuild and run across four operating brands.

See the case →

All twelve pain points →   All case profiles →

One conversation, three possible engagements.

Describe the company, the home market, and the market you are trying to win in. GMA confirms fit and recommends the engagement.

Start the inquiry

Inquiry path before the first call.

If the market is not responding, the first question is simple: what is the buyer not seeing, trusting, or doing yet?

Action that should happenA serious inquiry should become a clear next conversation, not a vague request for more information.
What may be unclearThe buyer may be unsure what GMA does, where the work starts, what is excluded, or why a private scope screening is needed.
What to inspectCheck the offer, scope, exclusions, proof, response path, and reason to speak now.
Next stepChoose the right engagement path, then continue to /contact/#inquiry.

Start the inquiry →

Start the inquiry