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Engagements
GMA rebuilds and runs the target-market sales and marketing system. The three public paths cover one urgent buyer break, a multi-channel build, and continuous work across brands or markets.
What the firm sells
GMA has three public starting paths: Market-Entry Marketing Sprint (6 to 10 weeks), Cross-Border Marketing Build (3 to 6 months), and Global Marketing Partnership (monthly, 12-month minimum). Every path is rebuild-and-run. Commercial terms follow a fit and scope review. Established businesses with a different need can request a custom scope; pre-revenue work is not a fit.
Choose by pressure
Company size does not choose the route. The market break does. A proven operator entering one market can fit Sprint. A team already spending across pages, campaigns, sales material, and follow-up can fit Build. A group managing several brands, corridors, or operating companies can fit Partnership or a custom scope. Pre-revenue businesses do not fit.
Best for: one market where a page, proof point, sales packet, or handoff is blocking progress.
First work: name the buyer misread, lock the factual claim, and rebuild the first broken material.
Not for: pre-revenue validation or traffic-only campaigns. Market response is measured, not promised.
Best for: a team already spending or selling in the new market while buyers have to assemble the offer themselves.
First work: make the website, sales material, channels, and follow-up use the same claim and evidence.
Not for: one isolated deliverable or a traffic request that leaves the offer unchanged. Qualified demand is measured, not promised.
Best for: recurring cross-border work across several brands, countries, or sales teams.
First work: name the first quarterly job, both decision owners, access needs, approval steps, and review dates.
Not for: open-ended advice or an undefined retainer. GMA tracks the agreed signals but does not promise revenue, pipeline, CAC, or conversion movement.
The principle
The public path does not force a buyer to purchase a report before the real work. A written opinion alone does not change how a target-market buyer evaluates the business. Execution does.
What the three public paths sell is the rebuild, executed through to market. At close, the operator has a target-market sales and marketing system running in market: positioning, price presentation, trust structure, paid media, web presence, funnel logic, and sales enablement.
Choose by buyer-language break
If the buyer cannot place the category, trust the proof, understand the risk, or repeat the offer internally, choose scope by the material that has to change first.
Use when the page, proof block, sales packet, or landing path for one market has to become buyable fast.
First deliverable: corrected category, proof order, objection path, and next-step language for that corridor.
Use when the team is already spending or selling, but every buyer-facing surface tells a slightly different story.
First deliverable: rebuilt US-facing sales and marketing system across page, proof, sales material, and channel path.
Use when buyer-language work has to compound across quarters, not end with one corrected launch.
First deliverable: portfolio rhythm for proof, market feedback, pages, sales material, and channel learning.
Start with the market symptom: traffic without inquiry, distributor activity without pipeline, paid clicks without closeable leads, or sales calls going quiet.
Three engagements
Sequenced by scope and tempo, not by public ladder. What differs is how much of the US sales and marketing system is in scope and how long GMA stays in the work.
01
6 to 10 weeks
What the firm rebuilds
One corridor, one US category. The firm rebuilds the brand position, sales path, channel plan, and launch material. For a DACH manufacturer entering the United States, the home-market language gets re-expressed for the American buyer without compromising home-market integrity. Specifications stop leading. Outcome claims lead. Price presentation shifts to American convention. Channel mix and claim support align to how the US category actually judges. Single corridor, single category, sized to move at launch speed.
What the operator gets at the end
A target-market go-to-market running against the rebuilt buyer path. Positioning, pricing language, proof, paid media, landing pages, and sales enablement are in market with measurement tied to qualified inquiry and sales response.
Who it fits
Operators entering or repositioning in one US category with home-market traction validated. Fiduciary introductions of a single owner with a single US entity may enter here rather than at Partnership. Not for pre-revenue or pre-home-market-validation operators. The rebuild runs on what already works at home, not on what has not yet worked.
Review Sprint scope02
3 to 6 months
What the firm rebuilds
Multi-channel US rebuild and run. The full rebuild runs across every US website, deck, and sales material the operator uses. Brand and positioning are rebuilt at the foundation. Sales and marketing are reworked for American pricing and buying-committee logic. Paid, owned, and earned channels are assembled around the same buyer path. Communication and creative are rebuilt for American proof expectations. Funnel logic, attribution, and sales enablement are rebuilt around the corrected buyer language. Scope is the whole American presence, not a single channel.
What the operator gets at the end
The target-market sales and marketing system running across paid media, web, sales material, follow-up, and attribution. The operating measures are qualified inquiry, sales acceptance, response speed, and movement through the buyer path. Handoff to Partnership is considered when the system needs a longer operating cycle.
Who it fits
Operators committed to scaling US presence. Multi-market operators whose US arm is the limiting factor on group performance. DACH industrials, CIS-origin SaaS, APAC regional holding companies' US subsidiaries, UK and Irish firms treating the US as the next ceiling. Home-market traction validated. Revenue band and corridor fit confirmed after initial fit call, not published.
Review Build scope03
Monthly retainer · 12-month minimum
What GMA rebuilds
Ongoing rebuild-and-run cycles across corridors, websites, decks, and sales materials. Partnership assumes multiple operating companies or a multi-corridor footprint. Each quarter receives a named priority, baseline, decision owner, work cycle, and reporting handoff. The shared record keeps market learning connected across the portfolio.
What the operator gets month over month
A named quarterly priority, shared buyer-language and proof standards, operating measures, decision records, and a handoff across the companies in scope. Performance goals are set against the operator's baseline and depend on access, delivery capacity, budget, and sales follow-up.
Who it fits
The default structure for fiduciary-introduced portfolios where multiple US operating companies sit under one owner or one fund. Also fits institutional operators with multi-brand US platforms, family offices routing multiple US-entering owners, and large multi-market groups whose US expansion is continuous rather than one-off. Single-owner single-US-entity introductions may instead enter at Cross-Border Marketing Build.
Review Partnership scopeEngagement fit
Fit is determined by corridor scale and operator traction, not revenue band. The firm confirms fit in the initial conversation, not in published copy. Home-market validated revenue is the baseline across all three engagements. The firm does not work with pre-revenue or pre-validation operators.
What the firm checks in that conversation: home-market category, home-market commercial traction, US presence to date, US corridor, the specific shape of what is not yet working, and the operator's internal capacity to run the rebuilt system after close. The output is the engagement recommendation. Not a deck, not a paid planning document.
What this is not
a report.
A report names the problem. The firm hands over a working US go-to-market running in market.
a one-off opinion.
A one-off opinion stops before the hard part. Every firm engagement rebuilds and runs the fix.
a paid planning step.
Some firms sell the early fit check as a product. Fit screening is part of the inquiry here, not a billable SKU.
a retainer without scope.
Partnership is monthly but tied to a named rebuild-and-run cycle per quarter. The firm does not bill against open-ended availability.
a campaign.
A campaign runs tactics against an unexamined buyer path. GMA rebuilds the buyer path first, then runs against it.
a deck.
Decks recommend. The firm executes. Engagement close is the rebuilt sales and marketing system running in market, not a presented plan.
Common questions
They start with an inquiry and an initial fit call at no charge. If Sprint, Build, or Partnership fits, the operator commits from there. If a different scope is justified, GMA defines it against the buyer problem, delivery, risk, and economics before quoting.
Corridor scale, US category, and the shape of what is not yet working all move the quote. Published ranges create the wrong anchors in both directions: operators who would fit Sprint assume the firm is out of reach; operators who need Partnership underestimate what the rebuild takes. Commercial terms are set after fit and scope are clear. For the buyer-language version of this question, evaluate what changes the cost of US market-entry work.
Yes, when it is already selling in its home market and one target-market buyer path needs a focused rebuild. Headcount does not decide fit. Pre-revenue validation and local-only work remain outside GMA.
the firm does not work with pre-revenue or pre-validation operators. The rebuild runs on what already works at home. If the home-market engine is not yet running, the work ahead is home-market product-market fit, not US market entry, and the operator needs a different kind of help.
Yes, in mirrored form. The firm runs the same three engagements for US-based companies entering the United Kingdom, Ireland, Switzerland, Luxembourg, Malta, Germany, Austria, Dubai, Singapore, or Hong Kong. The architectural gaps run in the other direction; the engagement structure is the same. Most inbound work is into the US; the outbound lane is real and commissioned selectively.
Initial fit call covers home-market category, traction, US presence to date, the specific shape of the problem, and internal capacity to run the rebuilt sales and marketing system. The output is an engagement recommendation. If the recommendation and the operator align, the firm quotes against confirmed scope. If not, the conversation ends and no fee is charged.
Each engagement starts with an initial fit call against a specific pain. The pain pages name the recurring patterns. The case profiles show the engagement shape these patterns produce.
The DACH country-pair flagship. Sector spread, signal break, three reference engagement profiles, and routing across all three engagement shapes.
See the corridor →The home-market trust signal that closes a German conversation does not open a US one. The break and the rebuild sequence.
See the pain →Translation is not conversion path. The pattern and what gets rebuilt for the US procurement buyer.
See the pain →Anonymised case profile in Market-Entry Marketing Sprint shape. Six to ten weeks, one US category, US-market website, deck, and sales packet.
See the case →Anonymised case profile in Cross-Border Marketing Build shape. Three to six months, full US commercial rebuild, IRA Section 30D commercial mapping.
See the case →Anonymised case profile in Global Marketing Partnership shape. Multi-brand portfolio, US rebuild and run across four operating brands.
See the case →Describe the company, the home market, and the market you are trying to win in. The firm confirms fit and recommends the engagement.
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