Market Entry Sprint
Six to ten weeks for one corridor and the first US-readable commercial surface.
See the Sprint →
Start with the commercial frame the American buyer will read, not the paperwork, office, distributor, or ad campaign.
ENTRY.
"How to enter the US market?"
The wrong sequence starts with activity: translate the website, hire the sales lead, sign the distributor, attend the trade show, run the ads, then wonder why the buyer is quiet. That sequence gives every channel the same weak material. It makes a channel problem out of a frame problem.
The correct sequence starts with what the buyer reads first. Name the US category in plain language. Bring the proof forward in a form the American buyer trusts. Answer the service, warranty, implementation, security, or delivery risk before it becomes an objection. Make the price posture readable. Then choose the channel.
Six to ten weeks for one corridor and the first US-readable commercial surface.
See the Sprint →Three to six months when the page, deck, channel, and follow-up all need to run together.
See the Build →If the team is choosing between an office and a rep, read the sequence page next.
Office or rep first →The first US page should let a buyer answer five questions fast: what category is this, why does it matter here, who trusts it, what risk does it remove, and what happens next. If the page cannot do that, the market-entry plan is premature no matter how strong the product is at home.