Market Entry Sprint
Six to ten weeks. Single US category, single corridor. Category anchor named, US-intermediary framing surfaced, holding narrative corrected, and the first wave of US-facing materials shipped into market.
See the Sprint →
The 2025 UK non-dom reform has rerouted capital and residency, accelerated US-bound activity from London holding structures, and left the American-facing commercial materials describing a structure that has since changed. The rebuild is a public surface correction, not a private restructuring.
The reform is a tax event. The commercial effect is a structural one. London-headquartered family offices that spent a decade assembling holding architecture around the non-dom regime are now operating inside a different posture. Some principals are relocating residency. Some are re-sequencing the next five years of capital deployment. Some are leaving the UK for jurisdictions where the new position resolves more cleanly. Some are staying in London and rebuilding around the new structure. In every one of these paths, the US appears earlier than it used to. A US co-investment that was scheduled for three years out moves to next quarter. A US platform build that was on the long list moves to the front. A US subsidiary that existed as an option becomes the anchor of the holding's forward motion.
The American-facing commercial materials are the part of the structure that lags. The holding brand, the operating-company positioning, the principal bios, and the US-facing surfaces were built to describe a firm with a particular structure behind it. That structure has changed. The materials have not. The American reader arriving at the public surface encounters a description of a firm whose commercial identity no longer matches the structure counsel has already closed on. The reader does not know that. What the reader experiences is a set of signals that do not cohere: heritage that reads as misaligned, peer-set references that read as dated, and a holding narrative that describes a posture the firm no longer holds.
The correction is not the announcement of the reform. It is not a public explanation of why the structure changed. It is not transitional detail of any kind, because transitional detail belongs behind counsel and inside privileged communications. The correction is a surface rebuild: the US-facing materials describe the firm that now exists, in the register the American reader is filtering on, without exposing the private work that got the firm from the prior structure to the current one.
The structure is already new. The public surface is still describing the old one. The gap is where the US reader starts asking questions the firm does not want to answer in public. House view on London non-dom reform and US entry
The three break together. Correcting any one of them without the other two leaves the US-facing surface still describing a firm the current structure does not match.
The fix preserves the home identity. It rebuilds the US surface around the structure that now exists, without exposing any private detail of how the firm got there.
Six to ten weeks. Single US category, single corridor. Category anchor named, US-intermediary framing surfaced, holding narrative corrected, and the first wave of US-facing materials shipped into market.
See the Sprint →Three to six months. Full US rebuild across positioning, holding-brand narrative, principal bios, US-intermediary framing, and conversion architecture. Standard shape for London principals re-sequencing US activity under the new structure.
See the Build →Monthly retainer, twelve-month minimum. Ongoing rebuild-and-run across multiple US surfaces. Typical for London family offices and UK holding structures with several US-facing brands or operating companies moving in parallel.
See the Partnership →No legal services. No UK company formation or US entity formation. No FCA authorisation, L-1, E-2, EB-5, or O-1 visa work. No non-dom transitional advice, US tax residency planning, transfer pricing, trust restructuring, FATCA analysis, or double-tax-treaty review. No US banking introductions. No fiduciary services. No regulatory licensing. No IP filing. No contract drafting.
These belong with UK counsel who specialise in US entry, and with US counsel on the American side. The firm works inside the parameters they set. The non-dom reform is described here as commercial-reality context only. When a marketing decision carries legal or tax implications, the firm flags it and defers before execution.
The reform has altered the commercial reality around London-headquartered family offices, holding structures, and principals. Capital and residency are being rerouted toward Dubai, Singapore, Switzerland, and the US. US-bound activity is being re-sequenced earlier than originally planned. The tax posture has moved. The holding story, the US-facing positioning, and the principal bios that used to work have not caught up. The American reader encounters materials that describe a structure that no longer exists. The correction is a rebuild of the US-facing surface to reflect the current structure, without exposing private transitional detail.
No. The firm does not provide non-dom transitional advice, UK or US tax structuring, double-tax-treaty review, FATCA analysis, residency planning, trust restructuring, or FCA or SEC regulatory guidance. Those decisions belong with UK tax counsel, US tax counsel, and the principal's fiduciaries. The firm describes the reform as commercial-reality context only, and designs US marketing architecture inside the structure counsel has already put in place.
First, the outdated holding narrative. The US-facing holding brand continues to describe a non-dom-era structure that has now changed. Second, missing US-intermediary framing. The materials do not address the US side of the capital flow that the new structure is routing into America. Third, category absence at the top of US materials. The American reader is scanning for a category anchor in the first twenty seconds and encounters heritage, lineage, and discretion instead. The three break together. The correction sequences them: diagnose the holding-story gap, rewrite the US-facing surface, rebuild the execution layer.
Family-office-backed holdings where US co-investment or US platform-building is moving up the priority list. Cyber, medtech, biotech, and engineering-commercial operators inside UK holding structures whose US-bound motion has accelerated. Principals who are themselves relocating or re-sequencing residency and whose US-facing commercial identity needs to carry a new story without exposing private detail. Fiduciary-introduced international principals whose US-side commercial materials need a frame that matches the revised structure.
The public US-facing surface is rebuilt to reflect the new structure at the level of commercial identity: category, outcome, US peer set, US-intermediary framing. Private transitional detail, residency planning, counsel-managed structuring, and anything that belongs inside privileged communications stays inside privileged communications. The firm works from the finished structure counsel has put in place and publishes nothing that belongs behind that wall.
The wider entry gate for London-headquartered family offices, operators, fiduciaries, cyber, medtech, biotech, and engineering-commercial firms.
Back to the London gate →The sibling problem. UK brand credibility at home meeting an American reader who filters on a different register even in shared English.
Read the sibling problem →Market Entry Sprint, Cross-Border Build, Group Partnership. The three routes through which the rebuild is delivered.
See the engagements →