GMA is the global / international marketing agency treating this city as a buyer-evaluation problem inside market-entry marketing. The work is the local-market website, proof order, offer language, AI visibility, paid path, and follow-up a foreign or outbound company needs before serious buyers move.
US sales and marketing system for Consejeros Delegados and directores comerciales at Madrid-headquartered firms running a US subsidiary, a US joint venture, or direct outbound from the Castellana corridor into the United States. Iberian and LatAm operating history translated into a register the American procurement officer judges in twenty seconds.
The Madrid-headquartered group has a multi-continental operating history. Spain, Portugal, the rest of the Eurozone, the UK, plus deep books across Mexico, Brazil, Chile, Colombia, Peru, and the wider LatAm pipeline. The operating capability is genuine and the references are dense. The US revenue line trails the home-market and LatAm-market scale by a wide margin. The US is sitting at single digits of group revenue when it should sit at twenty or thirty.
The instinct is to bring more LatAm flag projects into the US deck. The logic is clean. The infrastructure work the operator did in Mexico City, Sao Paulo, Santiago, and Bogota is the same shape the US is buying, so put it in front. The problem is what the US procurement officer does with the page. The LatAm book, as written, lands as parallel-and-irrelevant: a different procurement framework, a different bonding regime, a different sovereign or municipal owner, a different currency on the contract value, a different language describing the outcome. The US buyer scans, recognises none of the categories that the US buys in, and treats the LatAm book as background.
American buyers, whether a US Department of Transportation program manager, a Fortune 100 capex director, a US utility procurement officer, or an American hospital system supply lead, filter on the same three signals: US category anchor, US-relevant past-performance translation, US peer set. Madrid commercial culture leads on relationship, multi-generational ownership honesty, and the dense LatAm and European reference list. Both work in their own buyers. They do not translate. The work is to rebuild the US website, proof, offer, and follow-up so the same LatAm and European book lands as material US-relevant past-performance in front of the US procurement officer.
The LatAm book is real, the European book is real, and the US-market translation of both is the architecture that closes the gap. House view on Madrid operator entry into the US
The book is real. The relationships are real. The US-market translation of both is the missing surface, and it is fixable.
Six to ten weeks. Single US category, single corridor. GMA rebuilds positioning, past-performance translation, prequalification posture, and proof and trust system for the American buyer, then launches it into market. Common first engagement when one US bid pursuit or one US channel is in flight.
See the Sprint →Three to six months. Multi-channel US rebuild and run. Paid, owned, earned, conversion path, and sales enablement, with full LatAm and European book translation across infrastructure, energy, telecoms, or fashion-and-luxury verticals. The standard shape for Madrid operators committed to closing the US revenue gap.
See the Build →Monthly retainer, twelve-month minimum. Ongoing rebuild-and-run across multiple US website, deck, and sales materials. Typical for Madrid operators running several US product lines, multiple US subsidiaries, or active US bid programs requiring continuous past-performance updates.
See the Partnership →No legal services. No SA, SL, or US entity formation. No L-1, E-2, EB-5, or O-1 visa work. No US tax structuring, FATCA analysis, or Spanish-US double-taxation treaty analysis. No US banking introductions. No fiduciary services. No regulatory licensing, FDA submissions, FERC filings, or US securities work. No IP filing. No contract drafting. No US recruiting or executive search. No M&A transaction work. No bonding placement or surety procurement.
These belong with Spanish counsel who specialise in US entry, with US counsel on the American side, with surety brokers on the bonding side, and with regulatory consultants that handle FDA, FERC, and CFIUS pathways. GMA works inside the parameters they set. When a marketing decision carries legal, tax, regulatory, or bonding implications, GMA flags it and defers before execution.
The Madrid register is relationship-led, multi-generational-ownership-honest, and carries decades of operating history across Iberia, Latin America, and Europe. The US procurement officer judges that history as parallel-and-irrelevant rather than as US-relevant past-performance. The work is to translate the LatAm and European book into US-market past-performance, surfacing the project shapes, the procurement frameworks, the bonding structures, and the operating outcomes in the categories the US buyer is sitting in. The Spanish home-market brand keeps its full operating history. The US-facing site, deck, prequalification packet, and owner/CEO LinkedIn are rebuilt to lead with US category, US-relevant past-performance translation, and US peer set.
Spanish industrials and infrastructure operators (Iberdrola, Acciona, Ferrovial, ACS, Sacyr ecosystems), telecoms (Telefonica), energy (Repsol, Cepsa, Naturgy), fashion and luxury (Inditex group, Mango, Tous, Lladro), and biotech and pharma (Grifols, Almirall, PharmaMar). Fit is checked against the concrete US move, not published sector lists.
Yes. A US subsidiary is a website, deck, and sales material the Madrid parent owns end to end, so the work is to build a US category anchor, a US peer set, and a US outcome claim the subsidiary can stand on. A US infrastructure JV inherits a US partner balance sheet, a US bonding stack, and a shared past-performance posture, so the work is to negotiate which voice carries the prequalification surface and where the Madrid parent operates on its own. Both routes start from the same inquiry screening, and both are common shapes for Spanish infrastructure and industrial operators.
Often it is not. LatAm flag projects added without translation land with the US procurement officer as parallel-and-irrelevant. The fix is not to remove the LatAm book, it is to translate it. Map each LatAm project to its US-market equivalent: project size in USD, procurement framework type the US buyer recognises (design-build, P3, EPC, GMP), bonding capacity demonstrated, owner shape (sovereign, municipal, private), and outcome surfaced in the language a US program manager uses. The same LatAm book that land as parallel before lands as material US-relevant past-performance after the translation.
With an inquiry through the contact form and an inquiry screening. GMA runs three engagements: Market-Entry Marketing Sprint (6 to 10 weeks), Cross-Border Marketing Build (3 to 6 months), or Global Marketing Partnership (monthly retainer, 12-month minimum). GMA confirms fit and pricing after the inquiry screening. Public prices are not listed. Madrid operator engagements often begin as a Sprint when one US category and one US bid pursuit is in play, and as a Build when multi-channel US sales and marketing system is the scope.
The wider Madrid marketing starting point for owners, operators, and family offices moving into the United States.
See the Madrid gate →How European operators close the US revenue gap. Pattern, sequence, and the architecture rebuild that comes before the next US hire or the next US bid.
Evaluate the pattern →Three engagement shapes: Market-Entry Marketing Sprint, Cross-Border Marketing Build, Global Marketing Partnership. Selection is by scope, not by sector.
See engagements →If the market is not responding, the first question is simple: what is the buyer not seeing, trusting, or doing yet?
| Action that should happen | The buyer should request a quote, ask for a call, send an RFQ, move a proposal forward, or hand the work to the right internal person. |
| What may be unclear | If that is not happening, the market may not understand the category, proof, offer, price, channel, service answer, or follow-up. |
| What to inspect | Check the page, sales deck, product proof, offer language, contact path, and follow-up before adding more traffic or more distributors. |
| Next step | If the break is commercial, continue to /engagements/ or /contact/#inquiry. |