Market Entry Sprint
Six to ten weeks. Single US category, single corridor. The firm rebuilds positioning, pricing posture, messaging, and trust architecture for the American buyer, then launches it into market.
See the Sprint →
US market architecture for operators from Spain and Portugal. Iberian past-performance concentrated in Spain, Portugal, and Latin America reads in US procurement as non-US-experienced. The Iberia-to-LatAm-to-US capital flow compounds the register translation requirement.
The Iberian gate covers Madrid as the city-level deep dive. Barcelona, Lisbon, and Bilbao are future Phase 2 city-gate candidates as demand surfaces. Iberian operators with Latin-America-routed capital flows should also reference the LatAm market gate.
Iberian operators frequently arrive at US procurement with multi-continental track records concentrated in Spain, Portugal, and Latin America. The track records are real. The scale is real. The US procurement officer does not score against Iberian or Latin American past-performance. The materials read as non-US-experienced even when the operating history is substantial. The American buyer is filtering on category anchor, outcome claim, US peer set, and past-performance evidence in US-recognised commercial structures. Iberian past-performance in Madrid, Barcelona, Lisbon, São Paulo, Mexico City, or Bogotá reads as parallel-and-irrelevant rather than as US-applicable.
Spanish luxury and fashion (Inditex as the canonical example) reads as a category at home and in Asia and reads as a fast-fashion or accessible-luxury flag in the United States, not as a US category claim. Spanish industrials and infrastructure carry global scale (Ferrovial, ACS, Acciona) and read in the US as European-anchored rather than as US-procurement-credible without the US-frame translation. Portuguese tech (the Lisbon ecosystem plus Farfetch and OutSystems) has crossed and built US presence. The higher-friction segment is Iberian industrials, biotech, and family-controlled groups entering US enterprise procurement directly. The Latin-America-routed capital flow opens a distinct second corridor (Iberia to LatAm to US) that compounds the register translation requirement: the operator carries Iberian, Latin American, and sometimes European past-performance into a US procurement frame that scores against none of them. Pricing in EUR, ranges, and starting-from figures reads as soft and negotiable. American buyers expect firm pricing in dollars and a clean US category anchor before they interpret the price.
The Iberian operator does not have a track-record problem. The operator has a frame problem, compounded by a Latin American capital corridor that the US procurement officer does not read as a credit. The work is to refile multi-continental evidence under the headings the US buyer reads. House view on Iberian entry
Six to ten weeks. Single US category, single corridor. The firm rebuilds positioning, pricing posture, messaging, and trust architecture for the American buyer, then launches it into market.
See the Sprint →Three to six months. Multi-channel US rebuild and run. Paid, owned, earned, conversion architecture, sales enablement. The standard shape for Iberian operators committed to serious US scale.
See the Build →Monthly retainer, twelve-month minimum. Ongoing rebuild-and-run across multiple US surfaces. Typical for Iberian-headquartered groups with several US-facing brands and for Iberian family-office holdings with Latin-America-routed capital flows.
See the Partnership →City-specific deep dive: Madrid · adjacent corridor: LatAm gate · reference frame: operator pattern for US entry.
No legal services. No Spanish or Portuguese company formation, no CNMV, CMVM, Banco de España, or adjacent regulator filings, no US entity formation. No L-1, E-2, EB-5, or O-1 visa work. No US tax structuring, FATCA analysis, or double-tax-treaty analysis. No customs and tariff classification. No US banking introductions. No fiduciary services. No regulatory licensing. No IP filing. No contract drafting. No FDA, FCC, or DOT clearance work for life-sciences, electronics, or hardware operators.
These sit with Spanish and Portuguese counsel who specialise in US entry, with Latin American counsel where the US-bound trajectory routes through a Latin American subsidiary or holding, and with US counsel on the American side. The firm works inside the parameters they set. When a marketing decision carries legal or tax implications, the firm flags it and defers before execution.
Iberian operators frequently arrive at US procurement with multi-continental track records concentrated in Iberia, Latin America, and Europe. The US procurement officer does not score against Iberian or Latin American past-performance. The materials read as parallel-and-irrelevant even when the operating history is substantial. American buyers filter on category anchor, outcome claim, US peer set, and past-performance evidence in US-recognised commercial structures. The work is to refile the same evidence under the headings the US buyer is reading.
It depends on the structure already in place. Iberian operators with Latin-America-routed capital flows can sometimes anchor US entry through a Latin American subsidiary that has US-recognised commercial structure. Iberian-direct operators face the same register-correction work, with the additional layer of multi-continental past-performance that the US procurement officer does not score against. Both paths are workable. The shape of the engagement adjusts to the structure.
Farfetch, OutSystems, Talkdesk, Unbabel, and Feedzai built US-facing positioning at category-level conviction and benefited from a Lisbon-ecosystem category vanguard. Spanish industrials, infrastructure, biotech, and family-controlled groups entering US enterprise procurement directly do not yet carry that vanguard. The fix is the same US-frame translation work, applied to industries that have not yet had a category lead-out.
No. US entity formation, E-2 and L-1 visa work, customs and tariff classification, double-tax-treaty analysis, and banking introductions sit with the operator's own counsel. The firm designs US marketing architecture inside the legal and tax structure counsel has already established.
Madrid has a dedicated city-level page at /cities/madrid/. Barcelona, Lisbon, and Bilbao are future Phase 2 city-gate candidates as demand surfaces. The Iberian gate carries the cross-region work for those operators today.