Market Entry Sprint
Six to ten weeks. Single US category, single corridor. The firm rebuilds positioning, pricing posture, messaging, and trust architecture for the American commercial buyer, then launches it into market.
See the Sprint →
US market architecture for Israeli operators. Engineering credibility, IDF-unit alumni signaling, and accelerator-graduate posture work inside the Israeli commercial culture. American buyers outside defense and deep-tech apply different shortcuts.
The home reputation is real. The engineering is strong. Revenue in Israel or EMEA holds. The operator opens a US arm or starts US outbound into commercial categories. The first ninety days do not match the model. Technical conversations go well. Commercial conversations stall. Non-technical US buyers go quiet after the second call. Deals that looked ready to close decelerate in late stage.
The instinct is to push harder on product and demo. The instinct is wrong. The US register is where the deal was lost, long before the demo.
Israeli commercial culture rewards engineering density, directness, and technical authority. That shape travels well inside US defense, deep-tech, and technical-buyer rooms. Outside those rooms, American commercial buyers apply different shortcuts. Category anchor. Quantified outcome. Business-language authority. Trust architecture built on peer references, not on unit affiliation. The work is to rebuild the frame without losing what the firm actually is.
Technical credibility is not the same as commercial credibility. In most US rooms, the buyer is sorting on the second one. House view on Israel-to-US entry
The product is strong. The frame around it is tuned for the wrong buyer. The fix is architectural, not cosmetic.
Six to ten weeks. Single US category, single corridor. The firm rebuilds positioning, pricing posture, messaging, and trust architecture for the American commercial buyer, then launches it into market.
See the Sprint →Three to six months. Multi-channel US rebuild and run. Paid, owned, earned, conversion architecture, sales enablement. The standard shape for Israeli operators committed to US commercial scale.
See the Build →Monthly retainer, twelve-month minimum. Ongoing rebuild-and-run across multiple US surfaces. Typical for Israel-headquartered groups with several US-facing brands or product lines.
See the Partnership →No legal services. No US entity formation. No visa work. No US tax residency or treaty analysis. No US banking introductions. No fiduciary services. No IP filing. No contract drafting. No export-control advisory. ITAR, EAR, OFAC, and any defense-related compliance question routes to the operator's US counsel without exception.
These belong with Israeli counsel who specialise in US entry, with US counsel on the American side, and with licensed export-control specialists where applicable. The firm works inside the parameters they set. When a marketing decision carries legal, tax, or regulatory implications, the firm flags it and defers before execution.
Technical credibility decodes inside Israeli commercial culture and inside the US defense and deep-tech buyer set. Outside those rooms, American commercial buyers read for category anchor, quantified outcome, and business-language authority. Dense technical messaging reads as unclear positioning. The fix keeps the technical substance but leads with the buyer's language.
Established Israeli companies scaling in the US. Typical fit is commercially validated in Israel or EMEA, with revenue and reference customers, now expanding into the American market. Seed-stage teams without commercial validation are a different engagement shape and are usually declined.
No. Entity formation, tax residency, banking introductions, and any export-control question (ITAR, EAR, OFAC) sit with the operator's US counsel. The firm designs US marketing architecture inside the structure counsel has already put in place and routes regulatory questions back to counsel.
B2B software, cyber and fintech sold to US commercial buyers, enterprise software, consumer premium brands, and industrial or hardware-adjacent categories with a commercial go-to-market. Defense, dual-use, and ITAR-controlled categories are out of scope. Fit is confirmed in discovery.
With an inquiry and a short discovery conversation. The firm runs three engagements: Market Entry Sprint (6 to 10 weeks), Cross-Border Build (3 to 6 months), or Group Partnership (monthly retainer, 12-month minimum). Fit and pricing are confirmed in the discovery, not published.