Market-Entry Marketing Sprint
Six to ten weeks. Single US category, single corridor. GMA rewrites the offer, proof, price story, website, and sales material for the American buyer, then launches the work.
See the Sprint →
GMA is the global / international marketing agency treating this corridor as market-entry marketing. The work is the target-market website, localization, proof, offer language, SEO/AI visibility, paid path, channel handoff, and sales material that make the company legible to buyers across the border.
US marketing for Luxembourg-based operators and family-office-backed operating companies entering the United States. Holding-company language and regulated-entity posture work in Europe. American buyers evaluate them as bureaucratic and category-unclear.
A Luxembourg-domiciled operating company, or a family-office portfolio company sitting inside a Luxembourg structure, opens a US arm. The materials that work at home are reused. Brand language carries fund-admin or holding-company register. Deck templates inherit the private-market look. The US launch goes live. Lead quality lands as fine.
Then the close rate tells a different story. American buyers engage on the first call. They go quiet after the second. Deals stall at commercial evaluation. The US team reports that prospects cannot place GMA in a category they buy.
The instinct is to push harder on outbound. The instinct is wrong. The US buyer expectations is where the deal was lost, long before the commercial conversation began. American buyers sort fast on category, outcome, and authority. Luxembourg commercial culture produces none of those by default. The frame around the product has to be rebuilt for the American buyer without losing what GMA actually is.
The American buyer does not evaluate institutional posture as credibility. They evaluate it as opacity, and they sort you out of the shortlist before the second call. House view on Luxembourg entry
The underlying business is real. The website, deck, and sales material is wearing the wrong suit for the room. The fix is architectural, not cosmetic.
Six to ten weeks. Single US category, single corridor. GMA rewrites the offer, proof, price story, website, and sales material for the American buyer, then launches the work.
See the Sprint →Three to six months. Multi-channel US rebuild and run. Ads, website, search, sales pages, follow-up, and sales material. The standard shape for Luxembourg operators committed to US scale.
See the Build →Monthly retainer, twelve-month minimum. Ongoing rebuild-and-run across multiple US website, deck, and sales materials. Typical for family-office-backed Luxembourg groups with several US-facing brands.
See the Partnership →No legal services. No US entity formation. No SOPARFI restructuring. No E-2, L-1, EB-5, or O-1 visa work. No US or Luxembourg tax structuring. No double-tax-treaty analysis. No substance advice. No US banking introductions. No fiduciary services. No regulatory licensing. No IP filing. No contract drafting.
These belong with Luxembourg counsel and with US counsel on the American side. GMA works inside the parameters they set. When a marketing decision carries legal, tax, or regulatory implications, GMA flags it and defers before execution.
Luxembourg commercial language is shaped by fund administration, SICAV structures, SOPARFI posture, and private-market credentials. American buyers evaluate that language as institutional, not commercial. The category anchor is unclear, price presentation looks negotiable, and portfolio presentation confuses the buying question.
Both. GMA works with Luxembourg founder-operators running standalone operating companies, and with family-office portfolio companies whose US-facing entity needs sales and marketing system separate from holding-company language. The buyer-language problem is the same in both shapes.
No. Legal entity formation, SOPARFI restructuring, double-tax-treaty analysis, US tax residency, substance questions, and banking introductions are handled by the operator's own Luxembourg and US counsel. GMA designs US marketing system inside that structure.
B2B software, private-market-adjacent operating businesses, fintech, industrial manufacturing, consumer premium brands, and family-office portfolio companies in commercial categories. Fit is checked against the concrete US move.
With an inquiry. Fit is checked before scope is set. GMA runs three engagements: Market-Entry Marketing Sprint (6 to 10 weeks), Cross-Border Marketing Build (3 to 6 months), or Global Marketing Partnership (monthly retainer, 12-month minimum). Pricing is discussed after GMA knows the work needed.
If the market is not responding, the first question is simple: what is the buyer not seeing, trusting, or doing yet?
| Action that should happen | The buyer should request a quote, ask for a call, send an RFQ, move a proposal forward, or hand the work to the right internal person. |
| What may be unclear | If that is not happening, the market may not understand the category, proof, offer, price, channel, service answer, or follow-up. |
| What to inspect | Check the page, sales deck, product proof, offer language, contact path, and follow-up before adding more traffic or more distributors. |
| Next step | If the break is commercial, continue to /engagements/ or /contact/#inquiry. |