For operators watching US paid channels deliver traffic at two to four times home-market CAC with half the conversion. The platform is not the problem. The creative and landing page are translating a home-market register into an American feed.
The first signal is reasonable click-through with abnormal bounce. Traffic arrives. It does not stay. Decent landing-page sessions convert well below US peer benchmarks. The second signal is audience decay. Remarketing audiences fill on schedule but do not convert at expected rates.
Lookalikes underperform against the source audience. Platform reps keep recommending more spend. More spend makes the problem bigger, not smaller.
By the time the quarterly review hits, US CAC is two to four times home-market CAC. The instinct is to blame the platform, switch networks, or hire a new media buyer. That rarely moves the number. The register is where the money is leaking.
The platforms do their job. The creative is speaking the wrong language, and the page confirms it inside five seconds. House view on US paid performance
The channel is delivering what it was told to deliver. What it was told to deliver is wrong for the American buyer.
Six to ten weeks. Single US category, single corridor. The firm rebuilds the category anchor, the paid creative brief, the offer structure, and the landing page for the American buyer, then launches it into the existing media plan.
See the Sprint →Three to six months. Multi-channel US rebuild and run. Paid creative, conversion architecture, sales enablement, and landing-page system rebuilt together. The standard shape when paid is one of several surfaces leaking budget.
See the Build →Monthly retainer, twelve-month minimum. Ongoing rebuild-and-run across multiple US-facing brands or business units. Typical for groups where several product lines are running US paid in parallel.
See the Partnership →No legal services. No US entity formation. No E-2, L-1, EB-5, or O-1 visa work. No US tax structuring or double-tax-treaty analysis. No US banking introductions. No fiduciary services. No regulatory licensing. No IP filing. No contract drafting.
No media buying, no bid management, and no programmatic trading-desk operations. Those sit with the operator's existing paid media partner or in-house team. The firm rebuilds the frame the buyer is executing against. When a marketing decision carries legal or tax implications, the firm flags it and defers before execution.
Almost always a creative and landing-page problem. Meta, Google, LinkedIn, YouTube, TikTok, and programmatic networks deliver fine when the creative matches the scroll register and the page matches the buyer filter. When US CAC runs two to four times home-market CAC, the platform is not the variable that changed. The register and the page are.
Usually not a full pause. Spend is held at a learning-budget floor while the category anchor, creative, and landing page are rebuilt. The firm resumes full spend once the new architecture is in market and early signal confirms US benchmarks are within reach. A complete pause throws away algorithm learning that still has value.
Creative optimisation tests variants inside an existing frame. This engagement rebuilds the frame. The category anchor, the buyer filter, the proof layer, and the landing-page architecture are all reset for the US buyer. Variant testing resumes after the frame is correct, not before.
The firm works alongside the existing paid media buyer. The media buyer keeps running placement, bidding, and audience strategy. The firm rebuilds the creative brief, the category anchor, and the landing page the buyer is pointing traffic at. Most US paid agencies execute well on a frame they did not design.
With an inquiry and a short discovery conversation. The firm runs three engagements: Market Entry Sprint (6 to 10 weeks), Cross-Border Build (3 to 6 months), or Group Partnership (monthly retainer, 12-month minimum). Fit and pricing are confirmed in the discovery, not published.