Market-Entry Marketing Sprint
Six to ten weeks. Narrowly-scoped EU-bank-customer renewal rebuild. Typical first engagement when one EU financial customer's renewal is the immediate pressure.
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GMA is the global / international marketing agency behind this page. The practical work is market-entry marketing: website, localization, proof, offer language, SEO/AI visibility, paid path, distributor follow-up, and sales material for the target buyer.
For US, UK, UAE, APAC fintech, AI infrastructure, and financial-services companies serving EU banks, insurers, payment institutions, and investment firms, where DORA enforcement began January 2026 and extends operational-resilience requirements to ICT third-party providers regardless of provider jurisdiction.
The ICT third-party provisions specifically reach providers outside the EU. A US AI company serving Deutsche Bank or BNP Paribas inherits DORA obligations through the customer contract. A UAE-based AI infrastructure firm serving an EU insurer is in scope. A Singapore-based payments AI vendor serving an Irish e-money institution is in scope.
Cross-border providers commonly arrive with US-shaped or jurisdiction-shaped MSAs and SOC 2 or ISO 27001 attestations that do not by default satisfy DORA's specific operational-resilience, sub-contractor-monitoring, and concentration-risk requirements. The EU financial customer's compliance team judges the existing trust posture and flags the gap inside the renewal cycle.
GMA does not provide legal compliance advice. DORA-specific compliance work is done by the client's own legal counsel and an EU-financial-services-compliance specialist. Counsel handles resilience-testing requirements, sub-contractor-monitoring legal structure, ICT third-party register filings, and Article-specific obligations.
GMA rebuilds the website, offer, proof, and follow-up that operates inside the compliance posture counsel has established:
ICT, AI, or fintech firm serving EU financial entities or pursuing EU-financial pipeline. Revenue band twenty-five million to two billion dollars. DORA compliance posture work underway with legal counsel. Commitment to commercial-layer rebuild.
Out of scope. Legal DORA compliance advice stays with client's counsel and an EU-financial-services-compliance specialist. Sub-contractor-monitoring system implementation stays with client's IT and counsel. ICT third-party register submission stays with the client's regulatory team.
Six to ten weeks. Narrowly-scoped EU-bank-customer renewal rebuild. Typical first engagement when one EU financial customer's renewal is the immediate pressure.
See the Sprint →Three to six months. Cross-border ICT provider entering EU-financial-customer pipeline with DORA-aligned website, offer, proof, and follow-up across resilience-testing, sub-contractor-monitoring, and incident-reporting posture.
See the Build →Monthly retainer, twelve-month minimum. ICT providers operating ongoing EU-financial-customer base across multiple member states. Scope and sequence are set after the inquiry screening.
See the Partnership →GMA does not provide legal compliance advice on DORA. Resilience-testing requirements, sub-contractor-monitoring legal structure, Article-specific interpretation, and ICT third-party register filings stay with the client's counsel and with an EU-financial-services-compliance specialist firm. GMA does not implement sub-contractor-monitoring systems, does not submit ICT third-party registers, and does not interpret Article 28 obligations on the client's behalf. The commercial-layer rebuild operates downstream of the compliance posture counsel has set.
Yes, if your company serves EU financial entities as an ICT third-party provider. The Act reaches through the customer relationship.
They are useful inputs but not sufficient. DORA has specific resilience-testing, sub-contractor-monitoring, and incident-reporting requirements that go beyond SOC 2 and ISO 27001. Counsel determines the gap; GMA addresses the website, offer, proof, and follow-up.
DORA specifically targets EU financial entities and their ICT third parties. Non-financial cross-border companies face other EU regulations such as GDPR, the AI Act, and NIS2, but not DORA directly.
No. GMA does not provide legal compliance advice. DORA-specific compliance work is done by the client's own legal counsel and an EU-financial-services-compliance specialist.
Inquiry through the contact form and a fit screening. Sprint, Build, and Global Marketing Partnership are available. Scope and sequence are set after the inquiry screening.
The horizontal EU AI regulation that reaches AI systems operating inside EU borders regardless of provider jurisdiction.
Open the page →Operating SOC 2, ISO 27001, GDPR, FedRAMP, CMMC, MDR, EU AI Act, and DORA in parallel without duplicating effort.
Open the page →Where the AI runs, stores, and infers is now a market-entry decision rather than a technical one.
Open the page →The definitive glossary entry. ICT third-party risk requirements, RTS, and the EU financial-entity scope.
See the entry →Where a US-anchored financial-services leg meets DIFC and the question of which EU regimes still reach a Dubai-seated operating company.
See the corridor →The US controls-attestation EU financial entities now evaluate alongside DORA when ICT third-party risk is assessed on a cross-border vendor.
See the entry →"yoo the biggest trap is assuming your home market playbook scales globally. regulations, customer expectations, payment methods, all different."
If the market is not responding, the first question is simple: what is the buyer not seeing, trusting, or doing yet?
| Action that should happen | The system should turn scattered market signals into a clear next action. |
| What may be unclear | Without it, the company treats symptoms as strategy and spends again before the market understands the offer. |
| What to inspect | Check the current page, offer, proof, channel, price story, inquiry path, and follow-up. |
| Next step | Use the result to choose an answer route, a market page, /engagements/, or /contact/#inquiry. |
Reference material behind this page: European Banking Authority (DORA), EU AI Act enforcement Aug 2 2026, Gartner agentic commerce forecast (90% by 2028), Forrester B2B AI buyer-agent forecast end-2026, OECD cross-border services trade, US Bureau of Economic Analysis FDI inflows 2025, US Census Bureau, Cloudflare Radar 2026, Reuters / OpenAI ChatGPT 800M WAU Feb 2026.