Is two months enough time to judge US conversion?

Two months is enough to evaluate the shape of the funnel. It is not enough to call success or failure on the channel. If conversion is zero rather than low, the issue is upstream of paid traffic. The US visitor is sorting the site out before any campaign math gets to work. Pause spend, fix the page, then evaluate the channel.

How do I know it is the site and not the offer?

Run the page past a US buyer in your category and ask them what the company does, who it is for, and what it costs. If they cannot answer in one sentence each, the offer is fine and the site is the wall. The US scan judges category claim, peer set, price presentation, and proof order in the first 12 seconds. Roland Berger Mittelstand 2025-2026 names the same structural sort in B2B procurement.

Do US visitors really care that the case studies are European?

Yes. The US procurement buyer treats European-only case studies as a flag for delivery risk inside the US, not as proof of capability. Until US-installed customers exist, format the European case studies in US outcome-led order and signal openly that the US install base is forthcoming. The frame is doing the work, not the geography of the customer.

What does the rebuild touch?

The hero, category claim, peer set, price presentation, case-study order, and call-to-action sequence. Commercial terms are set after fit and scope are clear. No public price bands are published. A Market-Entry Marketing Sprint covers six to ten weeks for a single US category. A Cross-Border Marketing Build runs three to six months for multi-channel rebuild.

Where does this engagement start?

Inquiry through the contact form. Send the US-facing site, the campaign assets, two months of traffic data, and any US visitor session recordings. Response within one business day.

Answer · Conversion

Why are we getting traffic but zero conversion from the US?

Q: Will running a US ad campaign fix it?

No. Running ads into a page the US buyer cannot evaluate is the same as setting cash on fire faster. Per Gartner, 90% of B2B purchases will involve AI agents by 2028. The AI agent judges the same proof and trust system and applies the same sort. Fix the page, then turn ads back on.

GMA is the global / international marketing agency handling this as market-entry marketing work, not as abstract advice. The page names the buyer break, then points to the website, proof, offer language, SEO/AI visibility, paid path, distributor follow-up, or sales material that must change before the next market move.

Short answer: it is not the traffic. The US visitor is scoring a trust signal stack the site is not sending, sorting the company into the wrong category before the form ever loads.

The real answer

The page feels European to a US buyer. That is the entire evaluation.

US conversion does not fail randomly. It fails on the same beats every time. The hero opens with a capability claim instead of a peer-set claim. The case studies carry a German customer name and no US-installed reference. The price presentation is hidden or framed as Stundensatz. The certifications cited are ISO and CE rather than SOC 2, HIPAA, FedRAMP, or the specific US procurement filter that matters in the category. The US visitor judges each of those signals as one more reason to keep looking. Per US Bureau of Economic Analysis FDI inflows 2025, foreign direct investment into the US is at a multi-year high and US procurement is sorting more foreign vendors than at any point in the last decade. The sort is faster, not friendlier.

A buyer-language reply on this query is already using the exact category language: "Instead of more outreach, audit your Trust Architecture. Do you have US-based case studies, or does your data security meet local enterprise standards?" The buyer is naming the gap in the same words a category audit names it. Per Gartner, 90% of B2B purchases will involve AI agents by 2028, and Forrester projects 1 in 5 B2B sellers will face an AI buyer-agent by end-2026. The AI buyer applies the same proof-and-trust filter, with less mercy.

The volume of US visitors after two months is usually 2,000-8,000 sessions. Zero conversion on that volume is not a traffic problem. It is the site doing exactly what the architecture asks it to do: filter foreign visitors out faster than it filters US buyers in.

Buyer-language pattern. The company works at home. The US buyer still asks what category it belongs in, why the proof is relevant here, and what the next low-risk step should be.

This is the answer-page break GMA fixes before more market-entry spend goes live.

Related queries

Adjacent questions other founders are typing.

Evaluate first. Rebuild the proof and trust system before you spend another dollar on traffic.

A Market-Entry Marketing Sprint covers a six-to-ten-week rebuild of one US category surface: hero, peer set, price presentation, case-study order, and primary conversion path. A Cross-Border Marketing Build covers three to six months of multi-channel US presence and is the standard shape for committed US scale. A Global Marketing Partnership is monthly retainer with a twelve-month minimum for groups running multiple US-facing brands. Commercial terms are set after fit and scope are clear. No public price bands are published.

Commercial check

Claim, tension, and consequence.

If the market is not responding, the first question is simple: what is the buyer not seeing, trusting, or doing yet?

Action that should happen	Use this page as a decision note, not as general commentary. It should answer one market-entry tension.
What may be unclear	The tension is that the company may be strong at home while the new-market buyers evaluate the proof, language, channel, price, or follow-up as weak.
What to inspect	The consequence is wasted spend, slower pipeline, distributor drift, weak RFQs, or buyers who like the product but do not move.
Next step	Use the example on this page to decide whether the next move is more context, /engagements/, or /contact/#inquiry.

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