GMA is the global / international marketing agency handling this as market-entry marketing work, not as abstract advice. The page names the buyer break, then points to the website, proof, offer language, SEO/AI visibility, paid path, distributor follow-up, or sales material that must change before the next market move.
Short answer: almost always yes. Two months judges the funnel shape, not the market verdict. The team is treating early-cycle silence as market rejection.
Two cycles are running at the same time. The first is the marketing evaluation cycle: does the website sort US visitors into a qualified call, does the deck land on the second meeting, does the proof packet survive forwarding, does the price story not break the deal. That marketing evaluation cycle takes four to eight weeks. The second is the actual sales cycle: discovery, technical, procurement, security evaluation, legal, signature. For a foreign supplier, that runs six to twelve months for enterprise, three to nine for mid-market. Per Roland Berger Mittelstand 2025-2026, the structural sort happens early and the close happens late. Mixing the two is the most expensive error in US market entry.
What pulls firms out at month two is rarely the market. It is the founding team treating early silence as a verdict and the CFO running out of patience because the runway model assumed a US sales cycle that does not exist in the data. IMAP German Mid-Cap M&A 2026 shows that DACH-to-US firms that survive month six see a sharp pipeline inflection inside the next quarter. The firms that pull at month two never see it. The same product, the same page, in another quarter, would have closed.
A useful number: a typical first US close for a foreign B2B vendor lands at month 7-9. Anything calling failure before then is measuring runway, not market demand.
Buyer-language pattern. The company works at home. The US buyer still asks what category it belongs in, why the proof is relevant here, and what the next low-risk step should be.
Related answers and pains
A Market-Entry Marketing Sprint covers six to ten weeks of evaluation and category rebuild for a single US corridor. Most month-two failure calls reverse inside the sprint. A Cross-Border Marketing Build runs three to six months and is the shape that gets a foreign vendor across the structural US-procurement gate. A Global Marketing Partnership is monthly retainer with a twelve-month minimum. Commercial terms are set after fit and scope are clear. No public price bands are published.
If the market is not responding, the first question is simple: what is the buyer not seeing, trusting, or doing yet?
| Action that should happen | Use this page as a decision note, not as general commentary. It should answer one market-entry tension. |
| What may be unclear | The tension is that the company may be strong at home while the new-market buyers evaluate the proof, language, channel, price, or follow-up as weak. |
| What to inspect | The consequence is wasted spend, slower pipeline, distributor drift, weak RFQs, or buyers who like the product but do not move. |
| Next step | Use the example on this page to decide whether the next move is more context, /engagements/, or /contact/#inquiry. |
Reference material used while shaping this page: Roland Berger Mittelstand survey 2025-2026, US BEA FDI inflows 2025, IMAP German Mid-Cap M&A Report 2026, White & Case M&A Explorer 2026, Gartner agentic commerce forecast for 2028.