Market Entry Sprint
Six to ten weeks. Single US category, single corridor. The firm rebuilds positioning, pricing posture, messaging, and trust architecture for the American buyer, then launches it into market.
See the Sprint →
A diagnostic read for founders, CMOs, and heads of international expansion watching American pipeline stall despite healthy lead flow. The cause is almost never traffic or volume. The American buyer sorted the firm into the wrong category before the call began.
Discovery calls go well. Demos go well. The room sounds warm, the prospect asks good questions, a next step gets booked. Then the thread goes quiet. Reply rates on the follow-up drop. Two polite bumps later, the opportunity is unofficially dead.
Another version: proposals come back with pricing questions and no follow-up meeting. The buyer has already made the decision. The pricing question is a soft exit, not a negotiation.
The most common version: late-stage fall-off. Three of four deals quietly die between verbal yes and signature. The losses spread across reps, across regions, against different competitors. The shape is uniform. That uniformity is the signal. A rep-level or funnel-level problem does not produce a uniform shape.
The quiet American buyer is not undecided. They sorted the firm into a category before the first call. The call confirmed the sort. Everything after was courtesy. House view on US close-rate collapse
The product is fine. The signal around it is not. The fix is architectural, not cosmetic.
Six to ten weeks. Single US category, single corridor. The firm rebuilds positioning, pricing posture, messaging, and trust architecture for the American buyer, then launches it into market.
See the Sprint →Three to six months. Multi-channel US rebuild and run. Paid, owned, earned, conversion architecture, sales enablement. The standard shape for operators committed to US scale.
See the Build →Monthly retainer, twelve-month minimum. Ongoing rebuild-and-run across multiple US surfaces. Typical for headquartered groups with several US-facing brands.
See the Partnership →No legal services. No US entity formation. No E-2, L-1, EB-5, or O-1 visa work. No US tax structuring or double-tax-treaty analysis. No US banking introductions. No fiduciary services. No regulatory licensing. No IP filing. No contract drafting.
These belong with counsel on both sides of the corridor. The firm works inside the parameters they set. When a marketing decision carries legal or tax implications, the firm flags it and defers before execution.
American buyers filter on category anchor, authority, and quantified outcome before the first call. When those signals are thin or foreign-registered, the buyer sorts the firm into a lower category and politely disengages. Volume is healthy because the top of funnel still works. The break is downstream of the first meeting, where the pre-call sort has already priced the deal out.
No. A funnel problem shows up as volume falling at a specific stage for mechanical reasons such as form friction, slow reply, or a missing nurture step. This pattern shows up as stalled late stage with polite silence. The funnel mechanics are fine. The category the buyer placed the firm in is the issue.
Sales-team problems look like inconsistent performance across reps, lost deals on price negotiation, or weak objection handling. This pattern looks uniform. Deals stall at the same stage across reps, across geographies, against different competitors. A uniform pattern points at positioning and signal architecture, not at the bench.
More outbound increases volume into the same broken sort. Close rate holds at the same depressed level, acquisition cost climbs, and the commercial team loses confidence. The fix is upstream of outbound. Rebuild the category anchor, authority signals, and outcome architecture first, then scale volume into a funnel that converts.
With an inquiry and a short discovery conversation. The firm runs three engagements: Market Entry Sprint (6 to 10 weeks), Cross-Border Build (3 to 6 months), or Group Partnership (monthly retainer, 12-month minimum). Fit and pricing are confirmed in the discovery, not published.